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  • Melissa Bode

What’s the Purpose?



Have you ever been scrolling on Instagram and found yourself going to one persons profile which then leads you to the next persons profile and so on and so on and by the time an hour has passed you’re wondering how you even got to where you are in the first place? This has been me many times. We tend to scroll unconsciously from page to page and get so caught up in other peoples content and their lives and how they are perceived to be on the gram that by the end of it we are feeling miserable because we may not have that car or aren’t as attractive or don’t seem as put together.


As I scroll on some of the hottest hair feeds I love what I see, the styles the colours and I love seeing how people communicate to their followers their work but it all seems a little too the same. I can’t help but notice that there’s something missing. Everyone is busy showcasing the hottest hair trends, the newest styles of 2020 and loads of never ending how tos but I’m frustrated to see that although that girl on that feed has the best blonde how does she actually look after it? How does she upkeep it? What products should she use? How does she make sure she is doing all the right things with it to maintain healthy, luscious locks? I find there is a massive window of opportunity to educate women all over the world on how to look after their hair.


You may have read in one of my other blogs that about 6 years ago as a brand we decided to go completely clean air. This meant we got rid of all our chemical based products and went completely ammonia free with our colour range. We partnered with sustainable salons and started to separate all our waste in the pursuit to help the environment as much as we could. This is why I am so extremely passionate about helping people maximize their knowledge to have amazing hair but it all begins in the chair.


From the moment you set foot into the hair salon the process should be a seamless process of not only ensuring your client leaves with amazing hair, but making sure she has all the knowledge, tools and products to achieve the same look at home. That's when I had my ah ha moment while I was scrolling through my feed. I created something I knew could reach women all over the globe and teach them all they needed to know about looking after their hair. I took all the knowledge that was in my head after 15 years in the hair industry and created a bundle with hair accessories, products and videos that would change the way women looked at their hair forever. It’s simple, easy and fun all in one. This is what gives me purpose, this is what I love doing and I’m so excited to share this with you. Are you excited? You should be!

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